Product Roadmap

Here are the key features we are working to improve your experience on Cowe. These enhancements will be released in the next 90 - 180 days.

View Changelog


New Product Features

Instant E-commerce - Launching Q4'22

Users will able to create one-click commerce stores and accept payments, run campaigns and more. 


Features Enhancements

Automation Enhancements

Customers will be able to send data to external sources and update data fields with customer actions. 

Deep Insights - Planned for Q1'23

Users will be able to get deep ingishts into their website performance which will also be used by Cowe Smart Assist to drive the right targeted messages and more. 

Cowe Customer API - Planned for Q2'23

A new API that will allow all customer data to be externally available to other applications complementing the Conversational API, Marketing API and WhatsApp Marketing API. 

EU Expansion of Conversational SMS - Planned for Q2'23

We will be expanding Conversional SMS to EU member states in Q2'23. 


Cancelled Features / Enhancements

Automation Templates

Users will be able to select from preconfigured automation templates to build their customer journeys. 


Completed Features / Enhancements

Intelligent Messaging Expansion 

New Intelligent Messaging notifications will be rolling out intcluding custom code and WhatsApp widgets. 

WhatsApp Marketing

This will enable users to manage their WhatsApp marketing camapigns directly in Cowe. You will be able to automate responses, send attachments and build a richer customer engagement journey through custom audience journeys. Users will also have access to the Cowe WhatsApp Business Marketing API to integrate WhatsApp into external applications. 

Smart Assist 

Users will be able to create campaigns using AI assistance and data from the Customer Data Center. 

Conversational SMS and WhatsApp Messaging Templates

Users can now use pre-curated templates to launch campaigns and automations quickly.