See the changes to the Cowe Platform

Helping you understand changes that have been made to the Cowe platform

Update October 2022 (Service Pack 2)


Changes to core modules

Customer Data Platform:
- Introduction of insights to see an overview of your customer base 
- Improvements to the search functionality users can now search for names, emails and phone numbers

Intelligent Messaging:

- Introducing the WhatsApp Smart Button
- Small bug fixes
- Improvement in image handling so if an image cannot be displayed it will not display an error
- To setup new campaigns domain names are now mandatory to assist with the rollout of Deep Insights




Update October 2022 (Service Pack 1)


Changes to core modules

WhatsApp Marketing:
- Introduction of the WhatsApp Module 
- Assisted Message added to support with drafting the right message to contacts
- Improvements to Cowe WhatsApp Marketing API

Intelligent Messaging:

- Changed default display time for notifications to 60 seconds from 5 seconds
- User interface improvements when creating and updating a intelligent message
- Six new intelligent messaging notifications
- Users can now add custom HTML content to notifications

Conversational SMS:
- Assisted Message added to support with drafting the right message to contacts
- New alert to advise Conversational SMS is only available in the UK
- New Monthly SMS quotas for all accounts

Core Services:

- New dashboard changes with subscription activity 
- Improved audience signup page with customers being able to change the background colour
- Default signup page for audience list now white instead of purple
- Changes to Audience List Overview
- Reduced required fields to create an audience
- Expanded audience fields in messages using webhook and integration data from when order mapping is setup
- New Consent Management functions for all modules that can be controlled in the Customer Data Center
- Automation improvements to include WhatsApp and audience fields
- New templates for WhatsApp and SMS campaigns
- Improved error handling
- Improvements to Cowe Web Services